Your sustainability team doesn’t know how to talk about natural fibers - we do.
Rooted in regulatory expertise and grounded in ethics, we use communication as a catalyst — not to sell more, but to shift the system itself.
We don’t do green marketing; we expose it, challenge it, and rewrite it with teams ready to do better.
Radicle Root Creative
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Radicle Root Creative ◆
Sustainability has been a marketing tool with no substance for far too long.
We’re here to disrupt that.
Services
Supporting businesses in communicating their sustainability efforts with honesty and impact, driving cultural transformation..
01. Communications Integrity Review.
We audit sustainability messaging to ensure it’s compliant, transparent, and grounded in truth — never overstated or misleading.
Best for: Teams preparing for EU green claims legislation or wanting to build/rebuild consumer trust. We don’t help brands “spin” sustainability — we help them communicate progress with credibility.
Recentering Truth
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Recentering Truth ◆
02. Narrative & Tone of Voice Development
We translate complex data, certifications, and impact work into language that is human, trustworthy, and emotionally resonant — without hype or overstatement.
Best for: Brands ready to move from “marketing sustainability” to communicating accountability.
Honesty Driven
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Honesty Driven ◆
03. Sustainability Communications Strategy.
We develop holistic communications frameworks that balance ambition with responsibility — ensuring that sustainability storytelling supports awareness, not overconsumption.
Best for: Sustainability or communications teams seeking guidance on how to speak truthfully about progress without fueling more demand.
A Note From
Our Founder.
Hi, I’m Sara! I started Radicle Root Creative because I’m tired of watching “sustainability” reduced to marketing spin.
After years working with the world’s largest retailers at the Better Cotton Initiative, I saw firsthand how hard it is for companies to communicate sustainability with accuracy, heart, and honesty. I also gained deep insight into the evolving global legislative landscape, like in the EU with Empowering Consumers for the Green Transition (ECGT), which is reshaping how businesses will be held accountable for their words.
My work lives at the intersection of communication, culture, and change. Because communication alone can’t fix the system — but it can shape culture, shift perception, and build the trust needed to drive real transformation.
I’m not here to help sell more clothes. I’m here to help reorient this industry toward truth, supporting brands that are genuinely willing to communicate their work in ways that resonate, educate, and inspire meaningful action.
Let’s co-create narratives based on substance, not slogans.
Our Values
Integrity
We tell the truth — even when it’s uncomfortable.
Radicle Root Creative was founded on the belief that sustainability communications should reflect reality, not aspiration. We don’t greenwash or sugarcoat. We help brands communicate what’s real and meaningful, grounded in evidence and humanity. Integrity isn’t just a principle; it’s our practice.
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Accountability
We believe transparency is the most radical act in business.
Accountability means owning both progress and imperfection. We partner with brands who are willing to face what’s not yet working, who understand that credibility grows from honesty — not perfection. Our work helps teams build internal systems and language that make integrity the default, not the exception.
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Cultural Shift
We’re not here to sell more clothes. We’re here to help shift the culture that made overconsumption the norm.
True sustainability isn’t a marketing angle — it’s a movement toward balance, respect, and care. Through honest storytelling, we help brands participate in a deeper transition: from extraction to regeneration, from spin to substance, from selling sustainability to living it.
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Frequently Asked Questions
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I sure am. Please reach out to see how we can work together. hello@radiclerootcreative.com
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First, I will need to gain and understanding of your needs. This will include completing an intake form with some basic questions. Next, well have a call where you can talk me through this in more detail. Then, I will draft a summary of your needs, a price, and the date of completion. If this works for you, you’ll sign the contract and work will begin!
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This depends on your unique needs. I can do an hourly rate for short term projects, or I can customize a package price for something ongoing. Please contact for more information.
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In my time at the Better Cotton Initiative, I worked with 300+ of the world’s largest retailers and brands. They include Walmart, H&M, John Lewis, Macy’s and Nordstrom.. just to name a few!
Let's Shake Things Up
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Let's Shake Things Up ◆
Ready to work together?
Fill out the contact form or send me an email. From there, we can set up a call and talk through your needs and how I can best support you. No pressure, no weirdness.
Email: Hello@RadicleRootCreative.com